The 37th Shanghai Tourism Festival will kick off on July 8th

On July 2nd, the strategic cooperation signing ceremony for the Shanghai Tourism Festival project and the 37th Shanghai Tourism Festival brand renewal release ceremony were held.

This year's Shanghai Tourism Festival will be held from July 8th to October 6th in a long-term mode of "one festival, two seasons" (summer tourism season and classic activity season), continuing the theme of "entering beauty and joy" and adhering to the positioning of "a festival for the people".

This year, the Shanghai Tourism Festival will continue to benefit the people through measures such as scenic spot ticket discounts, and collaborate with major commercial banks and financial institutions to launch the "Culture and Tourism+Finance" special plan, empowering cultural and tourism consumption scenarios with diversified financial products and services.

This tourism festival will also deeply practice market-oriented operation ideas, comprehensively connect exhibition and competition resources such as artificial intelligence conferences and world skills competitions, build a "five in one" two-way drainage model for cultural, business, tourism, and sports exhibitions, organize Chinese and foreign athletes and professional sports teams to participate in festival interaction, and launch cross format joint tickets, ticket root interoperability and other beneficial mechanisms for the people.

At the same time, the tourism festival will collaborate with various districts to create "one district, one product" characteristic projects, and build a 15 minute festival life circle that can be enjoyed everywhere.

It is reported that this year's Shanghai Tourism Festival extensively links a group of top market entities around the entire chain of "food, accommodation, transportation, travel, shopping, and entertainment", transforming various resources into real benefits that tourists can check-in, enjoy discounts, collect, and interact with.

In the catering sector, we are partnering with high-quality catering brands to launch a limited time restaurant week event. Among them, Meituan has set up a dedicated activity page for the tourism festival, accurately distributing consumption vouchers to citizens and tourists, and using online subsidies to drive consumption in offline restaurants and cultural tourism merchants.

In the accommodation sector, the Tourism Festival, in collaboration with well-known hotel groups at home and abroad, launched an exclusive hotel week for the Tourism Festival in the golden autumn of September, offering multiple themed guest rooms and great value discount packages.

In the field of travel, Didi has upgraded its "Enjoy Shanghai 2.0" check-in manual and issued exclusive travel vouchers to users of cultural and tourism tickets, providing one-stop solutions for tourists' route planning and round-trip travel pain points.

In terms of attracting traffic to commercial districts, key commercial districts in Shanghai have simultaneously launched summer themed activities, providing convenient services such as luggage storage and ticket exchange to promote mutual flow between scenic spots and commercial districts.

As a core highlight of the "Tourism" section, the "One City Wonderful · Civilization Adventure" cultural and tourism combo ticket will be limited to the first release on July 8th, covering local residents, parent-child families, out of town tourists, and cultural and museum enthusiasts in Shanghai, achieving one ticket check-in and comprehensive travel. At the same time, the "China in Ancient Poetry" offline stamp check-in activity will be launched. Tourists can exchange their stamps for limited cultural and creative gifts, connect city venues with poetry, and use interactive play to convey the cultural heritage of the city.

This year's Shanghai Tourism Festival will also collaborate with high-quality technology enterprises to create "tourism themed" intelligent terminals and technology themed parade floats, empowering new experiences in cultural and tourism consumption with technology.